Top SEO Tips for Ecommerce Websites –


  • 1# Find best keywords with higher monthly searches.
  • 2# Do regular competitor analysis.
  • 3# Publish unique content.
  • 4# Write simple & informative product descriptions.
  • 5# Use unique & compressed product images with alt tags.
  • 6# Make SEO friendly URLs.
  • 7# Watch if traffic is converting into sales.
  • 8# Make a mobile friendly website.
  • 9# Fix broken links.
  • 10# Use e-commerce breadcrumbs for better internal linking.
  • 11# Optimize your title tag.
  • 12# Submit sitemap.xml.
  • 13# Use call to action to increase sales.
  • 14# Focus on long tail keywords.
  • 15# Use heading tags properly.
  • 16# Publish blogs regularly.



In 2020, Do you know? To generate more organic sales online, you have to create your e-Commerce website by adding the extra spices by SEO. Launching a search engine optimized online store makes a huge difference for you in terms of organic engagement and sales. It attracts more visitors and if you have enough product information for your visitors and also you have an optimized price for them.  


e-Commerce stores are in trend now, because people love to order things at their doors instead of going out to buy it. And this interest of the audience dominating the online marketplace to show their potential online. If you also want to connect with the advanced mindset of the people who are your buyers then you also have to think to do SEO of your e-Commerce website to compete with your competitors who are already generating huge leads online. 


Let’s discuss 5 SEO tips for your Ecommerce websites which needs your attention if you want to generate more leads and constant traffic growth on your online store: 


Effective Keyword Research


Keyword research is the primary factor of SEO and if you have an e-Commerce store then if you must have the keywords with high volume and it targets the right audience to visit your site. So, on the initial stage of any online store, you need to do in-depth research on keywords and choose the long-tail keywords which are more beneficial for your online promotion. 


For e-Commerce websites, you need to find the user queries that people are searching for the products of your niche. Finding the relevant long-tail keywords and sharing the proper targeting informative content will help you to make you well-recognized online and it creates an easy path which navigates you towards success. Make a list after doing research and then start working on these specific keywords will help you to plan more SEO activities and give you the initial ideas that you are going to target the audience. 


Website Structure


Your e-Commerce website site structure is going to navigate the visitors and the user-friendliness which you have on your website. If you have a complicated structure which is not understood by visitors then Google is also not interested to show you on top. So, make sure that if you are running an online store and the navigations of the site must be easy and for that purpose, you can use breadcrumbs in your website which makes it easy for the users to visit particular URL instantly.  


If you want to make it easy for the visitors, then make sure that on your website every web page has three or fewer clicks on your homepage, adding more than three clicks confused the users and they instantly leave from your website without any purchase. So, not before designing and developing the product pages and categories in your online store draw an easy structure in your mind and on paper which makes you sure that it looks easy to go or not. Then go with an easy and preferable structure for your website to make your website user-friendly and crawlers also love to visit. 


Optimized Product Description


Be very clear about the product descriptions and be specific to insert the details about your product. While you write the content for your website and product description for your offered product, then the keywords which you have selected to target your audience needs your attention. You have to optimize the keywords with your content and make sure that search engine crawlers are understanding that you are offering the same products which users are searching for.


Write your content after optimizing the trends and insert the keywords properly to make sure that  Google gives you the attention on those keywords which will help you to get a higher ranking in search engines. You can also add the phases of the keywords, which your customers are using to find the product which you are selling on your online store. 


Technical & On-Page SEO


E-Commerce website has thousands of web pages on the website, which needs to be perfect if you want to sell your product online. And to generate good leads you need to check all the technical and On-Page factors of each page such as:


  • SSL certification is a must to secure that data of your’s and your customers also. Because your data is the treasure for you. 
  • Check the keywords density and phases you are using in your website to target the right audience. 
  • Check the meta of your website such as meta title, meta description, meta keywords to target the rank one in Google.
  • The page speed of the website also matters; you must have to use the fast server if you have to run your e-Commerce website online.
  • Schema codes also help to summarize your product details in a perfect form to ensure that people find the information which they need before buying it. 


There are more factors which you need to be improved if you want to be on the #1 page in Google and other search engines. 


Link Building


Outsource links which will target your products and websites make a strong online image of your online store. You have to perform many link building activities such as social bookmarking, image sharing, guest posting, classified for the flash deals and other activities to spread your business worldwide. Also, sharing the informative content to get the links from the highly authoritative websites help you to make a strong impression online.  


To build the good backlinks you need to research, you can find the broken links which are related to your business niches and request the author to give you the backlinks. And we must say broken link building is the most effective way to get the higher DA PA links which indicates your website. 


Here you will find the 5 SEO tips for Ecommerce websites which helps you to start your online store and know how to target the digital world by taking the small steps from your side. You will find your website on top one day if you follow all the 5 SEO tips which we have shared with you here for your eCommerce store.

By Prempal Singh

Prempal Singh is the best SEO expert in India. Hire Prempal Singh for Freelance SEO Services in India.

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