Category: SMO

What is your Social Media Strategy for 2020?

Prempal Singh

Social Media Strategy 2020 | Social media trends are ever-changing with the advancement of the environment around us. As social media marketers or strategists, it is really important to stay up-to-date with the present-day changes in order to reap benefits out of social media platforms. Here, we present a list of social media strategies that could help you in 2020 :

 

  • Curation of attractive content: 

 

This social media strategy 2020 is everlasting because Content is one thing that can make or break any brand. You should challenge yourself to create newer and user attractive content for advertising your product or services. Your current audience will stay by your side only if you give them the content they are interested in and the new audience will connect to you only because of the up to date yet interesting content. Engage in creating short, crisp, and innovative content consistently for a better social media growth of your business. Captivating blogs and articles can be a good idea for telling people about your business. You can share these content pieces on numerous social media platforms for boosting your online business customer presence.

 

  • Social listening: 

 

You may wonder what is Social listening is? But it is not as complex as it sounds. Your first and foremost priority should always be your Target audience. You may be running a social media page with a lot of followers but do you really interact with your audience frequently? It is a good idea to reach out to your audience by answering their queries in the comments section or in the Instagram DMs. You should acknowledge people talking about your brand to hear out what they actually feel about your brand. Subsequently, you can optimize your services or products according to the wishes of your target audience. Social listening could be of great benefit as this will help you analyze customer thoughts and demands as well as you may discover potential customers.

 

  • Sell your products on Social media: 

 

Platforms like Facebook and Instagram are updating their platforms for the people who wish to sell their products online. These apps have updated features that allow a customer to buy the products without leaving the application. Also, you may join social media communities wherein there are large groups of people talking about products, asking recommendations, giving feedback, You can maybe jump into the conversations and introduce your product.

 

Also Read – How to increase Instagram Followers organically?

 

  • Invest in Influencer marketing: 

 

This one is the hot tip of the hour as influencers are everywhere and they really have the power to boost your business. Influencers have a network of thousands of people that can help you extensively while you are building your brand name on social media. People do listen to influencers and focus on the kind of products they are using or advertising. Collaborating with an influencer can give a good jumpstart to your brand.

 

  • Attractive videos as a saviour: 

 

People do not usually like to read and comprehend long lengths of words about a particular product or service whereas short and attractive videos can be really helpful to reach out to the audience. Videos capture the heart and mind of the audience and can be really helpful for you to increase your brand worth amongst the social media crowd. 

 

Also Read – How to increase website traffic 2020 guide?

 

  • Try every app: 

 

Every new day there is some other social media platform popping up. You should not really focus on one application that has been in the trend for long instead focus on experimenting on newer apps as well as you never know what kind of content approach would interest the crowd. After being on a particular app you can analyze which platform is more beneficial to you and then accordingly you could continue putting content on the same for a larger network of the target audience for your product or services.

 

  • Consistency is the key: 

 

It is crucial to update your business content on a regular basis as people do not stay long if they can’t find new things on your social media profile. You should make it a point to upload consistent content on your social media platforms for a stable customer presence. Also, this does not mean posting anything for the sake of consistency, You should cater to your client’s needs and interests and weave the content accordingly. Irreverent content or a lot of promotional ads will leave people opting out. Try out social listening and formulate the content based on customer analysis.

 

Also Read – 10 Important 2020 SEO Trends you need to know

 

  • Keep a check on your brand competitors: 

 

Nowadays people have numerous brand options for one product and it is quite easy for them to navigate through the other options if your brand fails to fulfil their needs or fails to listen to your queries. Making customer associations begins when you begin to centre around the things that make your brand image one of a kind. Tell your users about the sole purpose of your brand and also what your brand stands for. You can also think about utilizing quantitative and subjective information to illuminate your brand’s importance as compared to the rest. Keep your followers engrossed with your brand and leave no time for them to search out for any other brand to suit their interests.

 

To conclude, it is a good idea to incorporate these social media strategies to uplift the social media presence of your brand. Always try to think from the perspective of a potential customer and create the content accordingly. You will surely flourish your brand if you continue to keep your audience gripped to your brand at all times. Contact Prempal Singh Best SEO Expert in India If you need any help in your Social Media Marketing Strategy 2020.

How to increase Instagram Followers organically?

Prempal Singh

Everyone wants to know the tricks and best strategies to grow Instagram followers organically. Right..?? We were also very curated to know the best tricks and researched on it to share our experience and analytics which we have done to make for the Instagram users and the brands who want to know “how to increase Instagram Followers organically?”

 

In our market research on Instagram, we have gone through many difficulties and sometimes found that there are few strong facts and tricks which can help you to grow your Instagram followers.

 

Let’s have a look at the Instagram strategy and techniques of working on Instagram which will help you to grow your followers and engagement as well 

 

Best Tips to get 50K+ Instagram Followers 

 

  1. Choose quality photos to post & use actual Camera, Filters are your friend, but tread lightly
  2. Add locations in your post
  3. Connect with people of your business niche, Interact with followers and provide information in every post.
  4. Write unique captions & content to post, Posting something is not always better than posting nothing.
  5. Analyze the best engagement time to post
  6. Use relevant & trending Hashtags
  7. Like and comment on accounts similar to your own
  8. Promote your Instagram on your other social media channels.
  9. Cross-Promote on Instagram, Get yourself featured on big accounts
  10. Go Live with Famous Instagrammers, Use collabs and influencer marketing
  11. Create your own unique insta feed style for brand exposure
  12. Pay Attention to what works and what doesn’t work
  13. Quality content, relevant to your niche will have your followers tagging their friends more often than any giveaway
  14. Post Controversial Randomly

 

Some points are here in brief –

 

Add potential in Bio:

 

On Instagram, you will get the limited words space to describe you. So to tell your profile visitors about you by adding the potential bio in your profile. It will help you to notify the visitors who you are and raise visitors interest in personal branding Instagram accounts. 

 

Now if you are a business then you must have to add:

 

  1. Your business logo which will be your identity.
  2. Your business URL for the visitor who wants to explore your business. 
  3. Describe the bio section by adding a few information about your business.

 

You can also add the headshot of your key product instead of the logo if you want which will also give you the good exposure and people will visit your profile and follow you to know more about your products.  

 

Consistent Posting Schedule:

 

To make your Instagram profile more engageable you have to plan the consistent posting schedule. As there is no algorithm and rule on Instagram for posting frequency but if you keep your business or personal profile active by posting new things on daily basis or consistent basis then Instagram users will love to click on the follow button to see your posts. 

 

Adding consistency in a post on Instagram will stick the users and make them useful to see your post on a regular basis which keeps you connected with your followers and you will also gain the number of followers on your Instagram account. 

Use Trending Relevant Hashtag: 

If you follow the Instagram trends then users will follow you. The best thing which you can do is research about the trends and hashtags which most people are using and also make sure it must be relevant to you. Make a list of the Hashtags and then make the posts as per the trends which attract more visitors to visit your Instagram profile and if they will love to see you again, they will follow you.

 

Hashtags play the vital role to grow your reach and you will become more famous on Instagram if people will share your posts and love your ideas which you share on your account. Make sure that you keep changing in your hashtag usage as per the trends because the same hashtags will never work for you longer. 

 

Share Videos:

As we know video marketing takes the place on the top list of the promotional or marketing strategy online, it works for Instagram also. Sharing videos on your account will tell people more about you than who you are and what you do. 

 

If you are a company then sharing the videos of your company culture will help you to increase/grow Instagram Followers organically. You can also make good videos of your products and service usage which adds value for your business. On Instagram you can reflect either your small business ideas or your big brand showcasing you can do, it all goes in the favour of your business if you do it right by following the best marketing trends with unique ideas. 

 

Influencer Marketing:

Influencers go hard to promote things and as they have a strong base of followers, they will love to hear from them about you. You can influence your business niche to give a review of your service and product because it will help you to gain leads.

 

If they post a relevant post of your business on their own account their followers will like that post & share it on their profiles also. It will give you a good exposure on Instagram and you will get followers. A mention by a famous influencer will impact powerfully for your business or personal profile and you will gain followers fast. 

 

Use Instagram Stories:

Instagram stories grab the attention of your followers and new visitors to engage with you. You can see behind the scenes, your company culture, events and upcoming offers on the stories. It will appear on all the follower’s profiles and keeping it casual will help you to find it more entertaining for the viewers.  

 

Keep consistency on posting the stories also it will help you to grab the attention of the new followers and the number of your profile followers will reach the point where you will be reflected as a brand. Your Instagram stories will say the story of your business or yours so make sure to keep it amazing for your visitors.  

 

Here we go with some amazing and must follow Instagram marketing strategy to increase/grow Instagram Followers organically. The benefits you will get by growing the followers in Instagram are – people will know you as a brand, you will be able to connect with the people who can help you to grow your business, you will know by our business name which is a big thing for every business. 

 

So, choose your goal on Instagram to follow your dream of becoming a well-known identity and to grab the attention of more & more visitors now.

Contact Best SEO Expert in India Prempal Singh to get more help. Follow me on Instagram at @Prem.Speaks or at @seospeaks. You also can call me at +91 7014165678.

Understanding Customer and Product Based Marketing Strategies

Understanding Customer and Product Based Marketing Strategies

Prempal Singh

Marketing strategies are changing with time. Different strategies have their focus on different goals. Marketing strategies have always been revolving around its 4Ps. These 4P are Product, Place, Promotion, Price. There is a saying in marketing, ”The right Product, at the right Price, at the Right Place and with right Promotion.”

Marketers at first assume that all customers are looking for their products. The best way to sell now will be to let all customers know about a company’s products. They bombard the product to all the customers and see how many of them get influenced by this.

A marketing strategy starts with a customer’s need, perceptions and values. Marketers use different strategies for different focuses and these may work for some specific products but all together customers and Product based marketing work amazingly.

General Product Based Marketing:

When it comes to selling a large selection of products to a large number of customers, general product-based marketing strategies are introduced. Let’s understand it with an example.

As we learnt so far, different products and different customer groups require a different marketing strategy. But when this number of products and consumers is big, a big number of campaigns have to be built in order to cover potential consumers. But this will not be an efficient way to target consumers.

Instead of going with a hundred arrows and a hundred aims, they go with a hundred arrows but selected aims. Here arrows are audience/ consumers and aims are products. In other words, marketers select a few products and target them to the general public.

This method may seem a little impractical but this works, to be true, very well. It really gets the words out about the products. Also, increases your chances to hit the target as you have more arrows.

For this method, marketers use email marketing tools or Cloud Telephony tools to target a large number of people at once.

Specific Product-Based Marketing:

This one is like, you market only what you are good at. For example, let there be several gadgets in the market that do things. Then a company decided to make a gadget that does the same thing.

Here is a twist, it only cost the third quarter of what other gadgets cost. This price is the feature this company will focus on while running its marketing campaign. If not price, it either be quality of products, durability, variety or it can be a little extra feature that makes it different from others.

When any company has a product like this they focus their campaign around that particular feature. This type of marketing campaigns are adaptable but only have the focus on one feature at a time.

“Build something 100 people love, not something 1 million people kind of like.” – Brian Chesky, Co-Founder of Airbnb

General Customer-Based Marketing:

In marketing, Customer is King and always will be. As Jonathan Midenhall, CMO of Airbnb said, “Amazing things happen when you listen to your consumers.” Marketing always focused on consumers. In this kind of marketing, marketers main focus is to build a connection between products and/ or brand and consumer.

This strategy is focused on luring consumers to make purchases from the same retailers or company again and again. This practice involves discounts for repetitive customers, a standard level of customer service for all consumers and a loyalty program that builds the relationship strong again and again.

One common example of this can be seen in our daily life and that is the point card. Yes, when you make the purchase from some retailers they offer you a point card. They want you to subscribe to it. As one signs up for that card, one will get access to some exclusive offers, discounts or products before others.

These incentives lure a customer to the same store again because now they have a motive to purchase from there. This point system or card cost nothing at all to a customer.

This practice does not need any specific type of research on customers or products or require running an expensive campaign to promote. Whenever a customer comes to your store, you will hit that person with this practice.

All general customers are your potential future customers.

Specific Customer-Based Marketing:

This strategy has its sole focus on the customer who is making the purchase. During this practice, marketers ignore the retailers or the product and its specific quality or feature.

This is like selecting the aim (customer), with the right research and by running effective yet efficient campaigns. These targeting campaigns are a targeting mechanism to find out that right customer for your product.

It is like companies that make products that are useful or affordable to only a small segment of the market will never run its campaign on the general public. Like we see ads for Internet packages but do not see ads for the server. A normal person doesn’t need a server, he/ she only accesses the internet. A business person might need one.

This is how it works, you put your efforts on the right person at the right place in the right proportion about the right product.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou

Departing Words

These are the 4 different practices that marketers put their efforts and energy in, depending on the end goal. Understanding these will help you understand how and where you should put your energy in order to reach your target. Make your sale go up by going with the right marketing practice.