Best SEO Tips for Real Estate Website in 2020 by SEO Specialist Prempal Singh, Real Estate industry is the most competitive field whether we talk about the online & offline. But if you perform the SEO of your real estate website following the Google Algorithms then you will find the huge rewards.
In 2020, when we talk about real estate SEO the main purpose of realtors is to target the local audiences to visit their website. Which means the local ranking of real estate websites matters a lot, and this below guide will give you the Best SEO Tips for real estate websites which will help you to grow online and to generate more leads in the local market.
Let us start:
1. On-Page Optimization
When we talk about SEO, the on-site factors play the primary role because this is how search engine crawlers will see your website. So make sure that all the on-page factors are up-to-date on your website if you want to be the top realtor online. The factors which you should consider in your website are:
- Keyword Research & Placement
- Keyword Density on web pages
- Add local address schema code
- Add your contact details properly
- Internal Linking for the navigation
You must be sure about all the on-site factors which can dominate the Google ranking and also beat your competitors. Realtors must invest their time in research to know about the market trends and the local area audience interest to target the right audience.
2. Informative Real Estate Post
Write the informative real estate facts and posts & give the backlinks to the relevant posts which are ranking on top. The posts which are ranking on top in search engines and relevant to real estate which grow the value of your post and you will also find a place in #1 page of search engines.
Choosing the correct anchor text and links to the top posts will help you to get the attention of the crawlers and they will give you the higher ranking in search engines. The most important thing is, you have to keep the consistency in linking your neighbourhood posts with the same anchor texts because if you do it for the different anchor texts then Google will get confused about what you want to target and it will affect your website’s ranking.
3. Google Reviews
Google reviews play an important role to get the place in Local map searches and if you have good reviews on it then Google will consider you on top when local searchers insert a query related to your niche of real estate. So, if you have a huge customer base then connect with them and request them to write a review on your Google listing which works for you to get the top ranking. Also, Google reviews are a vital part of the local SEO.
The two points about Google Reviews which you need to know are:
- You must have a high number of reviews
- The 300 & more words in your customer’s reviews rank you up
So, connect with all of your customers to request them to write a review about your real estate services now and grab the more attention of the local searchers.
4. Local Listing
If you are serving in a particular area then you must have to list your business in local listing directories and business listing websites with the proper address and also insert the brief information about your services and locations in which you are serving your real estate services.
Find out the local business listing website’s list and filter it for the proper targeting of the local area to make sure that your name must be in the top realtors while people search online about the real estate services in your area.
5. Page loading Speed
Now if you are on the top then you must have to make sure that the loading speed of your pages is fast and less than 3 seconds. Choose the server which must be fast and load each of your web pages without any error. As in the real estate website, the images and description matter a lot and insert lots of images effects in the speed of the website.
So, you have to make sure that before uploading the images, optimize the images and use the fastest servers to ensure that your website loading speed is liked by users and Google will also love the speed.
6. Website’s Responsiveness
A website which is responsive adjusts the structure of the website according to the screen size. So instruct your website’s developers to add the responsive codes. The navigations and features of the mobile-friendly sites helps you to rank you up on the search engines.
7. Off-Page SEO
If you want to reach more & more customers and want the rank in #1 page in Google so the property local searches finds you the best, you must have to create the backlinks for your website. The off-page activities which you can perform are web 2.0 blogs, article submission, social bookmarking, image sharing, classified and other actions you can perform to reach the top of search engines.
You can also perform the broken link building process which is good to promote your website by getting the backlinks from the high DA PA websites.
These are a few Best SEO Tips for real estate which can be implemented in your real estate websites to build SEO-friendly sites which are also loved by Google and other search engines.
More SEO tips for realtors are here which you want to ask before launching a real estate website online:
- What are your goals and business objectives?
- How will you create an easy to navigate website for visitors?
- How will you invite an interested audience to buy the property?
- What is the personal branding strategy for your business?
Now, it’s time to launch a real estate website now if you want to be the best realtors in your area. And still, if you are confused about the SEO factors and want to learn more then stay tuned with us. We have the amazing SEO tips for the realtors which they must love to hear.