10 Important 2020 SEO Trends you need to know

As each day new businesses or startups are rising with new ideas and technology to serve online, the competition on online ranking becomes tougher for the businesses. If you want to be on top in the race and want to maintain your position on #1 page in Google & other search engines then you have to follow the latest 2020 SEO trends to meet the search engines requirements. You have to meet the fine line of the ranking to stay on the top in search engines and to fulfil it you have to revise your SEO strategies and plans frequently. 

To do the frequent changes you have to know about the SEO trends and here we are sharing the 10 important 2020 SEO trends which you need to know to a perfect SEO plan for your business:


Trend 1# Voice Search: Voice Search becomes more popular in 2019 and increases in popularity in 2020 as Google finds that people search and write the queries as they say. And this concept of typing and saying the same makes a huge impact in search results and Google also worked on the voice search technology to provide people with fast searching of their queries. 


When working on voice search, you have to make sure that when people use voice search they say exactly what they want which is a sentence instead of short-tail keywords. So when you perform the SEA activities for the voice search ranking then you have to work on long-tail keywords or most frequently search queries about your business.


Trend 2# Optimized high-Quality Content: Users love the information and follow the businesses who provide the high-quality, understandable and perfect piece of content to serve their customer better information. You will find that content always matters a lot in SEO and including the optimized content will help the businesses to rank higher in search engines. 


To succeed in 2020, you will have to write something that is relevant and valuable, said Tony Wright, CEO, WrightIMC


To create the best content pieces for your business you have to understand your audience first, how they search, their intent behind any search query and what problem they are facing which need to be resolved by you. This little research about your audience and targeted people will help you to give the users the exact information and solutions they want and follow you for the more which will grow your business revenue. 


Trend 3#  UX & Technical SEO:   The trend which every SEO marketer should follow is UX – User Experience which is also the key part of the technical SEO. You have to improve the interface of your website to make sure that users who come to visit your website understand your business and find easy navigation for the services. The easy access and understandable interface improves the UI-  User Experience of your website and helps you to grow your search engine ranking as well. 


To improve your UI of business or personal website, you have to work on the technical SEO factors of the website and to focus on the interface which meets with the factors to grow your ranking. You have also kept your website secure from the scrappers, viruses and hackers, so you have to make sure about the SSL certification of your website which keeps your and user’s data safe.


Trend 4# Keywords Research Becomes more important: The keywords tell about your business and whom you are targeting online to visit your website. So it is very essential to make the proper targeting list of the keywords for each page on your website to target the right audience to visit your website. Use the advanced tools to do the research on finding keywords, check your competitors targeted keywords and make the list of 1 primary keyword and 2 to 3 secondary keywords to rank your website in the search engine. 


You can also find the trends by typing your business niche in search engines there will be a drop-down which shows you the most trending searches on your keywords which you can use to target your business audience to get more leads, engagement and higher ranking in search engines to be on top and available for the users always. 


Trend 5# BERT Google Update: BERT (Bidirectional Encoder Representations from Transformers) Google update is one of the major updates by Google. The update comes up with the idea that anyone can train their own question and answer system. And if you want to understand what does it means then check the statement below-


Focus on how our users talk about their issues, problems, and needs at each aspect of the buyer’s journey much more, according to Keith Goode, Sr. SEO Strategist, IBM.


This statement will help you to understand about the BERT more and you can work on it accordingly to increase your search engine ranking. The update works on the natural language that how people like to search about their questions online and the SEO marketer who work on it properly can make the place in #1 page on Google and other search engines.


Trend 6# Video Marketing: Google loves explanatory videos and also if we check the user’s point of views then people will love to see the videos to learn something instead of reading text. And video marketing is increasingly making their major place in search engine ranking now. You can also make attractive videos to promote your website and also create tutorials & explanatory videos to grab the attention of the visitors. 


You can create videos for YouTube which support the current content on your website and share it on social media platforms to get more engagement on your website and also with the videos people will understand your business & service well. 


Trend 7# Mobile SEO: 80% users search the queries from their mobile phones and if we talk about the transaction 40% users complete the transaction from their mobiles. And these stats are enough to understand the importance of mobile SEO. You need to design your website in a responsive manner and make sure that users get the mobile-friendly interface when they open your website on mobiles. 


Plan the mobile SEO strategy as per the targeted audiences and grow faster in search engines to get the revenues from mobile users. Also if you add the informative content in your business then you will grab more attention of the mobile users and they connect with you longer for the further information also. 


Trend 8# Influencer SEO: You can find that influencers on the internet can take any business on the level of success and can generate the leads for anyone. You can also find the influencers of your business niche to make your small business into a brand and to make the people know about your business and services. 


Influencers have followers in followers and if they promote your business their followers must try your product & services when they need. The marketing trend of influencers is the fastest way to viral your business and unique ideas among the people, so choose your marketing influencer and promote your business to make it a brand now. 


Trend 9# Structured Data: To better understand our business and service search engines provide structured data codes or we can schema codes to implement the right structure of the search results. The continued updates of the structured data will give you the multiple options and extensions to use it into your website look and also you can check in preview how your website will look. 


Trend 10# Link Building: If you want to look at the top in a search engine in 2020 then you have to acquire the top-tier backlinks for your website. You have to plan the perfect link building plan and find out the niche related links which can give you the outreach links which target your business. You can scratch the data from the competitors initially to make a better strategy and to beat them by making a better strategy than them. 


These top 10 Important 2020 SEO Trends will make you Google‘s favourite and you will be on top rank while users search. 


Stay connected with SEO Expert India or SEO Freelancer India to keep going with latest 2020 SEO trends!

Free backlink maker tools in 2020

Are good strong backlinks necessary or can a website progress without them? Website owners do not give enough priority to strong backlinks because they are unaware of the benefits they put on the table. The important aspect here is choosing the correct backlink maker tools with state of the art features. It is a fact that all website managers and stakeholders prefer free tools but that does not mean picking anything randomly. If you are looking for the best tools, survey properly and examine the feedback given by users. This would give you a clear idea of what the actual worth of the tool is.

Here are the best backlink maker tools of 2020




This is a top notch backlink builder with the highest efficiency levels. It produces legitimate website links you can connect with instead of listing down scam domains. Users can be rest assured about the credibility of the alternatives listed down. Once the interface of the tool has been loaded, you would see a text box where the URL of your website will be entered. The next and final step is clicking the “create backlinks” button. This initiates the link generation process after which all websites available to establish connections through backlinks will be shown.


  • When you are new at college, having contacts with seniors getting good grades can help you. Similarly, having the wrong company can get your scores down. The same concept is applied when it comes to choosing websites for establishing connections. Some tools generate scam links due to which the reputation of a website touches the lowest limits. If you are using this quality backlink builder, this jeopardy will not be encountered.


  • With every website available for constructing backlinks, there is a “Check DA and PA” button. This gives you the individual score that it has. Hence, if it is low, you can search through other alternatives. However, this tool generates quality websites only for linkage.


  • The domain authority is a factor used to measure the reputation of a link. If you get connected to a scam website, people would stop trusting the information you provide online. Unlike various other tools serving the same purpose, this online application generates top rated websites only. Users do not have to worry about completing lengthy installation steps to initiate usage. You can get started only by having network connectivity.


  • Does this tool have any financial charges? The answer to this question is no. It is a 100% free option so users can generate backlinks as many times as they want. Other than that, there are no hidden costs which users have to be apprehensive about.





If you are seeking a good free tool that does not disappoint in terms of backlink accuracy, this is one alternative to look at.  No charges have to be paid by the user as it is completely free. Hence, in financial terms, using this tool is quite helpful.


  • It is hard to find a tool that produces legitimate backlinks. A lot of them produce options that are nothing but scams. Thus, as a website owner, if you connect with them, you end up with a darkened future. The solution to this problem is using a legitimate backlink creation tool. This application does not cause disappointments for users. In other words, you can count on each link generated.


  • An important selection parameter for these tools is technical performance. How much time does it take to produce results? Does the application get hung while producing results? These are some questions which require attention. In terms of software standards, it is a highly efficient alternative. There are no performance problems due to continued usage.


  • The tool can be used online so no downloads have to be completed. Installations create additional pressures for users. It even becomes harder for them when they fail to understand the instructions. You do not need anything apart from a working internet connection to use this tool.




A lot of challenges are faced by users while searching for online applications including the ones used for back linking. For instance, getting hold of a trustworthy option is a tough nut to crack. A selection may disappoint you completely even when it seems reliable.


  • This tool legitimately offers impressive benefits to users. Free access is a relief as it is quite hard to spend money for registration purposes. Most quality applications for back linking cost a fortune and users simply cannot afford them. However, you can throw all your worries out of the window if you are using this particular alternative. This is 100% free so nothing goes out of your pocket.


  • There is no need to be a programmer, networking expert or an IT expert in a related discipline. All you have to do is enter the link of your website so even basic knowledge is more than sufficient. A lot of users opting for this tool are business owners who do not have software knowledge.


  • Do you need to spend a lot of time while using this tool? The certain answer to this question is no. It is a short process and the tool is equipped with a sound technical infrastructure. The results are produced seconds after you have entered the URL.

Summing it Up


For any website, creating a positive reputation is not easy by any means. A lot of time is needed and in most cases, it takes too long to get the desired results. This happens when the right approach is not followed.  Not using the right backlinks is a common cause. Getting connected with well-known websites definitely helps new ones in growing. These websites have established traffic bases and users do not need to be attracted. When a new website connects with them, the large count of visitors is redirected. As a result, several customers and potential buyers land on the website without much of an effort.

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