So, let’s take a step-by-step look at the main points, where to start first:
- Install Yoast SEO plugin
This plugin is one of the best for basic search engine optimization under WordPress. There are two versions of Premium and Free. The free version will be quite sufficient for basic SEO manipulations, including the creation of an XML site map, preparation of search engine-friendly URLs (CNCs, “human-readable URLs”), RSS feed settings, the addition of Open Graph and much more.
2. Get effective keywords in Rush Analytics
The search for keywords is a very important stage at the stage of filling the site, its text optimization. When optimizing a website for search engines, you should already have ready semantics – a set of search queries that you will use in your articles and publications. Depending on the effectiveness of these requests, you will receive traffic and positions.
Get the most recent and popular keywords in the process of creating a semantic core for the site.
3. Write an intelligent Title
Our semantic core is compiled, we received groups of queries. Now for each group we will create a blog page. The first thing we’ll face when preparing a publication is to write the title Title – the most important text area, a meta tag that plays a huge role in SEO. That it is primarily indexed and ranked by search engines when a page appears in the global network. Therefore, the Title must exactly correspond to the text and include the main keywords.
Quickly prepare the Title will help our tool Text Analyzer (TA). You simply create a new project, add promoted keywords to the analysis, which have already been previously hardened by the HARD method, indicate the exact city of promotion, select competitors and run the analysis.
4. Optimize the subtitles
The subheadings H2-H6 on the page play no less a role than other text zones. Well-optimized, well-combined – they improve the readability and structure of the text, affect the success of website promotion.
Very important: do not choose Heading 1 – WordPress automatically generates it from the title of the article. H1 should be on the page only one!
It is advisable to include the most frequent keywords in the subheadings, as well as to respect the tag hierarchy, otherwise it may adversely affect the ranking. An example of the correct hierarchy:
5. Keywords in the introductory paragraph
The first paragraph, like Title, is what search engines pay attention to when indexing a page in the first place. Therefore, the opening paragraph should contain a focal keyword and vividly display the content of the entire article. Very often, it is the fragments of the text of the introductory paragraph that fall into the search results snippet instead of the meta description, if the search engine finds that it is more relevant to the user’s request.
If the keyword is missing in the introductory paragraph, the search engine may understand that the text does not respond well to the search query and omits its position.
6. Keywords in the final paragraph
The same logic applies to the final paragraph. Since the last part of the text is usually something of a conclusion, search engines expect that when summarizing the results you will refer to the topic you are writing about – therefore, the algorithms will look for a focus keyword.
In general, the Yoast SEO plugin will ensure that you do not forget to put keywords in all the important text zones of the page – it will show you this in the tips, which are discussed a little below.
7. Keyword density
Keyword density is the number of exact occurrences of a keyword on a page, directly proportional to the length of text on the page (number of words / characters). The search engine assumes that if your keyword is the central theme of your text, it will be constantly mentioned. In the above Text Analyzer, or rather, in the TK generated by it, you will receive recommendations on the number of entries for your keywords and the total number of words / characters on the page.
Very important: The Text Analyzer was developed using a special algorithm that takes into account search filters, for example, “Baden-Baden” and eliminates perespam. However, due to poor-quality sites in the TOP, which fell into the analysis, you can get not very accurate recommendations. Tip: filter the list of competitors at the initial stage, before creating a project in the Text Analyzer.
8. Use the tips of Yoast SEO
One of the brilliant things in Yoast is that after you have written the text and specified the focal keyword, the plugin analyzes the text itself and shows what you have done well and what requires additional improvement in SEO.
Go through all the tips and tricks that gave you the plugin. There are quite a lot of them and, of course, absolutely everything is impossible to accomplish. But if you do this, it will have a very positive effect on the ranking of the site.
9. Keywords in meta description
The beauty of the plugin is that it allows you to optimize the so-called or, in other words, the meta description, which will be displayed in a page snippet in the search results.
10. Don’t forget to optimize images
Finally, you should also include keywords in the meta tags of the images. Do not forget to fill the attribute Alt!
Simply click on the image in your visual editor and select the pencil icon (Edit) that will appear below it. When the dialog box opens, enter a brief text description of the image, including the keyword in the “Alt Attribute” field, and click “Save”.
More WordPress SEO Tips in short –
1.Set your Permalinks
2. Create a sitemap for your website
3. Use Google Analytics
4. Use search engine optimized themes
5. Use SEO Plugins
6. Optimize your media
7. Make your content Shareable
8. Using Links and Anchor Text Correctly
9. Producing High-Quality Written Content
10. Using Correct Heading Tags