Search Engine Optimisation (SEO):-
INTRODUCTION OF Search Engine Optimisation:-
SEO is the abbreviation of three words Search Engine Optimisation. SEO is an important part of Digital Marketing.
By doing Search Engine Optimisation, We can improve search engine (Google, Bing, Yahoo etc. ) ranking of any website at affordable prices. “SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. Search Engine Optimisation thus helps you get traffic from search engines.”
Types of Search Engine Optimisation – (1) On-page SEO (2) Offpage SEO.
Types of Search Engine Optimisation according to algorithm – (1) White Hat Search Engine Optimisation (2) Black Hat Search Engine Optimisation and (3) Grey Hat Search Engine Optimisation.
We should not do Blackhat Search Engine Optimisation because Search Engine can penalize our website because black hat SEO is just opposite of Search Engine’s needs. I do always White Hat Search Engine Optimisation.
1. How Search Engines Work
In Search Engine Optimisation, the Search engine for which we are working is our God. As we can say Google is God for all websites. If Google thinks the website is good then Google gives good ranking and if Google thinks the website is bad then website have lower ranking So we should understand Google Algorithm very well and should do good work as our search engine wants.
The first basic truth you need to know to learn Search Engine Optimisation is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.